Hyunseo Lee is a former fashion advertising art director
and the founder of NAMGANG Coloring, a structured color system based on CMY principles.
Lee Hyunseo
Hyunseo Lee is a former fashion advertising art director
and the founder of NAMGANG Coloring.
In fashion advertising, color is never incidental.
It defines mood, hierarchy, and brand identity.
Years of directing visual campaigns
refined her precision in tonal balance
and color control.
The turning point came unexpectedly
through anggeum flower cake.
Working with food pigments revealed a new challenge.
Color behaved unpredictably.
Consistency was fragile.
What began as a practical challenge
evolved into a deeper question:
Can color be constructed through principle rather than intuition?
Drawing upon the structural discipline shaped in fashion advertising,
she began analyzing food pigments
through CMY relationships and tonal intervals.
Over time, this investigation
formed the foundation of a structured color construction system.
The research was later formalized in a published volume,
documenting the architectural principles behind the method.
Today, NAMGANG Coloring stands
at the intersection of visual direction
and color architecture —
a system shaped by professional discipline and structural reasoning.
My color system did not begin in the kitchen.
It began in professional visual design.
On location in New York
for a fashion advertising campaign.
Years in fashion and editorial design shaped the way I analyze and control color.
Namgang Coloring was not a sudden idea.
It emerged from years of controlling color within real production environments.